October 1st, 2021

Is My Website Working? Five Stats to Measure Website Success

Do you have a highly effective website? Find out some important metrics to gauge your website’s success.

In the world wide web, data analytics is a useful tool for gauging the success of your business. It helps you identify the key data points to look out for so you can increase your sales or improve your marketing strategy.

Web analytics services such as Google Analytics, track user behavior attributions and help you gain valuable insights from all the engagements your website is receiving. They use real-world data to confirm if your website is effective or not. With the plethora of data and information available, you may want to look at the metrics that matter the most.

Here are the 5 most important stats to look out for and to measure your website’s success:

1. Overall website traffic

This is a good place to start determining the overall effectiveness of your website. Website “traffic” tells you the total number of visits, sessions, and users on your site. These figures can indicate if your website is growing, stagnating, or declining. The more traffic your website gets, the more opportunity you have to get prospective customers.

2. Top traffic sources

Tracking your website traffic means that you should also pay attention to its sources. This information will tell you which of your marketing strategies and efforts are actually bringing people to your site. Some of the top traffic sources include emails, direct users to your domain, social media, advertisements, and organic searches for your website.

3. Bounce rate

The bounce rate tells you how many visitors leave your website immediately after arriving, also known as single-page sessions. You can know your bounce rate by simply dividing the total number of bounces on your website by the total number of visits. Having a high bounce rate is not a good indication and it can impact your SEO.

4. Conversion rate

It is the most important metric that has a direct impact on your website’s profitability. The higher the conversion rate, the better your website is doing. Typical conversion can be email sign-ups or clicking the chat-to-assist option, but it can differ from site to site. You can also set your conversion goals such as sales and subscriptions to your email list.

5. Backlinks

Backlinks are the links back to your website across the web. It provides insights into your content and its relevance. Visitors who find your website valuable may share it with their networks. This can be beneficial for your SEO rankings.

While the following metrics can help you measure your website’s success, they can still be intimidating especially if you’re not fond of numbers. However, tracking the most basic of data relating to your website can give you an edge over someone who does not bother with it at all. These can give you the best possible position to move your business forward.