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As enterprises embrace Generative AI for their various initiatives, it is becoming critical for them to ensure these AI projects remain compliant with new regulations that are being established across the world—the EU AI Act, Singapore AI Act, NIST, and so on.

Konfer is a Silicon Valley startup that is building a GenAI-powered compliance platform that helps enterprise leaders map all their AI assets—data, models, and app—measure their risk exposure, and manage their compliance across business units.

Purplepatch has been working with Konfer since its inception and has created a three-prong marketing program—evangelism (create awareness about the need for AI governance), ease of use (easy to integrate and easy to manage), and early product market fit (finding the right ICP, early discovery, and alignment).

We are now launching an extensive partner marketing program to bring the product to systems integration companies, consulting firms, and accounting/compliance firms to help expand the product installation in an enterprise environment.

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