January 22nd, 2021
The year 2020 did not leave any type of business untouched. With the scary events of the past 12 months a difficult period for businesses, preparing for a better 2021 might be more challenging compared to previous years. This period of uncertainty requires better preparation and a clear 2021 marketing strategy. The changing circumstances requires business owners and B2B marketers to modify their strategies. Here are four ways you can ensure your B2B marketing strategy is 2021-ready.
Your B2B marketing strategy will not work if you fail to identify and understand your target clienteles. Your clientele will mostly be both companies or decision-makers. Before moving forward to your B2B marketing plan, you should determine the following information: company type, company size, company location, position of each decision-maker in the company, and problems faced by the target clientele. Targeting this information regarding your ideal customer or “buyer persona” will help you create a significant marketing strategy that tailor fits to the needs of your clients.
Planning and implementing a marketing strategy requires listening to the needs of your target clienteles. You need to be abreast with the trends of the industry that you work with. The year 2020 has shown that different industries can be affected by circumstances and that they need to adapt and be flexible in overcoming the challenges these circumstances have brought about. You should identify threats and challenges before these happen to provide ample time in planning, preparing, and adapting. You should look and capitalize for new opportunities ahead of time and create back-up plans.
Most business decisions are based on gut feel and opinions made during board meetings. However, this is not the proper thing to do and decisions should be made based on data. Decisions based on data ensures helps your business see what worked and did not work in the past. You can also check what resources did not provide a return on investment. With this, you can choose better in the future. The principle behind data-driven decisions is that it permits B2B marketers to learn more about each prospect, which helps them cater to the needs of the clientele.
It is not enough to know your target clientele. You should also get to know your competitors. You can conduct a competitor analysis to identify who your competitors are, what strategies they do online, and what makes their company different or similar to yours. You can check your strengths and weaknesses if you know your competition well. You can check if you rank better on specific keywords on various search engines or if you need to improve your presence on various media platforms. Your findings can be used to improve your marketing strategy.
The success or failure of businesses is based on how B2B marketers plan and implement marketing strategies. The year 2021 could be a test on how these strategies can make or break your business. Following these strategies can help you make your 2021 a better year.