Purplepatch does marketing for IT services, staffing and cloud firms — positioning, content and demand generation for companies that sell capability rather than software, and have no product to demonstrate.
The Constraint
A software vendor can show the thing. An IT services firm cannot. What is being bought is a claim about how well work will be done by people the buyer has not met yet, on a project that has not started.
Which is why every competitor’s homepage reads the same. Certified engineers, proven methodology, trusted partner — the words are interchangeable because nobody has anything concrete to put in their place. Differentiation here lives or dies on specificity, and specificity is the one thing generic services copy never has.
The result is that technically stronger firms lose to weaker ones that explain themselves better. The gap is not in delivery. It is in everything the buyer reads before delivery starts.
What We Do
Case studies built around the constraint and the decision, not the technology stack.
Content for the buyer who has never bought this before and does not know what to ask.
Answer engine optimization, so you appear when a buyer researches a provider before ever contacting one.
Demand generation for a purchase with a long, quiet evaluation and no trial.
How We Work
We start by finding out where you stand. We take the questions your buyers ask and check how AI engines such as ChatGPT, Google AI Overviews and Perplexity answer them: whether your site is cited, whether your company is named, and which companies appear instead. That tells us where to begin.
From there we publish on a regular schedule, with each article built around one question a buyer asks. Every article goes through a checklist before it is published, and every statistic links to its source. We track how often your content appears in AI answers and report on it.
Because evaluation happens before delivery does. A buyer choosing between two firms they cannot yet assess picks the one that explained the problem more convincingly. That is a marketing outcome, not a delivery one.
By being specific where they are general. A named environment, a named constraint, a number. Generic claims are interchangeable by definition, which is why they do not move anyone.
The thing that was actually hard, what it cost in time, and what happened afterwards. If a chief financial officer is in the buying group — and there usually is one — the case study has to answer their question as well as the technical one.
The structure is the same and the proof is different. Staffing sells access to people, so the evidence is about how those people are found, retained and matched — not about a methodology diagram.
By whether AI engines cite your pages or name your company when your buyers ask questions. We still look at search rankings and traffic, but they don’t show whether an answer engine used your content.
Ten seconds on your homepage. Can a first-time reader say what you do and who for? We will tell you what we found.
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