Purplepatch does marketing for governance, risk and compliance vendors, including the AI governance category — positioning, content and demand generation for companies whose buyers fear an auditor rather than an attacker.
The Constraint
Security marketing sells against an attacker. Compliance marketing sells against a finding — a line in an audit report, a regulator’s letter, a board question nobody can answer. The threat is procedural, and it arrives on a schedule rather than at random.
That changes the timing of everything. Buyers rarely act on the risk itself; they act when an audit surfaces a gap, when a deadline lands, or when a customer’s questionnaire asks something they cannot answer. Content written for urgency misses, because the urgency is not theirs to feel yet.
AI governance adds a second problem on top. The category is being defined while it is being sold, so buyers are often evaluating a problem they cannot fully name. That means the content has to do far more category education than a mature market would need — and a vendor who explains the problem well is frequently the one who gets shortlisted.
What We Do
Positioning against the internal alternative, which is usually a spreadsheet and a determined person.
Content for the split buying group — the officer who owns the risk and the counsel who owns the liability.
Answer engine optimization for regulatory questions buyers ask a machine before they ask a vendor.
Demand generation timed to audit cycles and regulatory deadlines rather than to campaign calendars.
How We Work
We start by finding out where you stand. We take the questions your buyers ask and check how AI engines such as ChatGPT, Google AI Overviews and Perplexity answer them: whether your site is cited, whether your company is named, and which companies appear instead. That tells us where to begin.
From there we publish on a regular schedule, with each article built around one question a buyer asks. Every article goes through a checklist before it is published, and every statistic links to its source. We track how often your content appears in AI answers and report on it.
Latest Posts
Because the cost of not having one is invisible until an audit makes it visible. The trigger is almost always a finding, a deadline or a customer questionnaire — not a growing sense of risk.
Rarely one person. The risk owner and the legal owner read the same page differently — one for coverage, one for liability — and content that speaks only to the first stalls at the second.
By writing about the work rather than the obligation. Nobody wants a governance platform. They want to stop rebuilding the same evidence pack every quarter.
We write about what a regulation changes for a marketing and buying process. Legal interpretation belongs to lawyers, and we say so rather than implying otherwise.
By whether AI engines cite your pages or name your company when your buyers ask questions. We still look at search rankings and traffic, but they don’t show whether an answer engine used your content.
Thirty questions your buyers actually ask, run across five answer engines. We will show you who is being cited instead of you.
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