February 5th, 2021

2021 Top B2B Marketing Channels for Business

The number of B2B marketing channels continues to grow annually. B2B marketers can get overwhelmed with these numerous choices. It is as if they are choosing from an entire menu from their favorite restaurant. This also is similar when B2B marketers must choose the best B2B marketing channel for their business.

Each B2B marketing channel has its own purpose and offers great ways to reach targeted audience depending on the industry. Here are the top B2B marketing channels for converting leads into customers.

Landing Page

Landing pages are crucial for most businesses. They can increase your conversion rates and create better experiences for your target audience. Landing pages create a clear action for your audience to take and making it easy for them to take that call to action. You can also garner greater insights and understanding about who is coming to your landing page from what source and how they interact with your content.


A blog can support your marketing strategy and structure your relevant content. It does not matter how big or small your business is, blogging is a good way for your business to build trust and establish your expertise in your industry. Plus, a blog is a great way to increase your SEO (Search Engine Optimization). Consistent flow of good content is still a key to beating out your competitors in the search engine results page.


Sending out newsletters present an opportunity to increase awareness about your business and services. People want to buy from companies they know and trust, and one way to get to know you better and build trust is by providing relevant content in the form of a newsletter. Offer discounts and other exclusive incentives, and by providing these incentives (such as a special promotion or coupon,) can get your readers to take an action.


LinkedIn is the social platform for professional networking. This makes it an ideal B2B marketing channel. In order to obtain high quality B2B leads, businesses must be able to connect with prospects. A personal message should be included when a business requests to connect with a prospect on LinkedIn. Second, quality content must be shared regularly. Relevant sharing of content or the content of others in the specific field enhances the credibility of the business as an expert in that specific niche. This increases the number of leads as well.


Video creation and posting of these videos to the website can boost the number of people that visit the site as well as increasing the amount of time people spend on different pages of the site. This B2B marketing channel produces good standing with search engines such as Google and increases the rate conversions.

Most B2B marketers take advantage YouTube as this allows them to tell stories about their products and services by providing related content to prospective clients. These videos also offer practical information that are significant to the niche. Videos can also feature knowledge regarding the products or services, case studies, or interviews with clients. Videos can also be used to answer queries regarding the business and its products and services.

The different B2B marketing channels for converting leads into customers have their own purpose. These channels can help achieve the goal of the business to convert leads into customers. Businesses should assess their marketing plan and include these channels for a better lead conversion.