Blog

The industry’s top B2B experts offer their best advice, research, how-tos, and insights—all in the name of helping you to achieve your business goals.

September 3rd, 2021

Email Marketing Tips for B2B Tech Firms

Blurb: Would you like to improve your B2B email marketing strategy? Here’s how. Email marketing remains one of the most reliable marketing strategies despite the...

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August 6th, 2021

Top Five CEO Marketing Mistakes

CEOs are smart, capable people but sometimes, they too can experience a tiny bump towards marketing success. See the most common CEO marketing mistakes and...

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July 2nd, 2021

B2B Tech Marketing Tools for Lead Generation

Blurb: Stop doing things manually! There are more efficient ways to find prospective customers through the use of certain modern marketing tools! As someone from...

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June 2nd, 2021

The One-Page B2B Tech Marketing Funnel

Blurb: A one-page marketing funnel is a simple approach, but it’s been tried and tested to work again and again! A single landing page for...

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May 26th, 2021

Content Marketing Mistakes B2B Tech Firms Should Avoid

Blurb: Did you know that nearly nine out of ten B2B companies use content marketing as part of their marketing strategy? However, it was also...

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May 19th, 2021

Avoid These B2B Tech Marketing Mistakes

Blurb: If you want to reach your prospects and customers in an efficient way, you need to get familiar with the most common mistakes, avoid...

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May 12th, 2021

Tactics to Improve Lead Generation in B2B Tech Marketing

Every modern-day marketer knows what lead generation is and how important it is in keeping the business up and running through modern times. While for...

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May 5th, 2021

Demand generation vs. lead generation: Why their differences matter

There's a stark difference and both strategies are equally important in nurturing leads and turning them into actual sales. For B2B marketers, two strategies often...

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April 30th, 2021

The Quick Guide to B2B Lead Magnets

When you want to attract new B2B leads for your brand and business, the so-called magnets are highly essential. In fact, it can increase opt-in...

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April 23rd, 2021

The B2B Tech Marketing Plan

Behind every good business is a smart marketing plan. Determining the growth and success of your business is not always about how great of a...

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April 16th, 2021

The Guide to B2B Marketing on LinkedIn

Blurb: If you want to step up your game in B2B marketing, you should consider building your LinkedIn profile now. Similar to any other social...

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April 9th, 2021

Business Intelligence for Your Sales and Marketing

Track the pulse of your business and see how you can better upgrade your sales and marketing strategies for better return of investment. You need...

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April 2nd, 2021

Demand Generation: Ways to Sell Cloud BI Solutions

Cloud business intelligence (BI) software presents a lot of benefits to businesses and organizations, helping respond to market changes and improve business strategies because it...

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March 26th, 2021

SaaS Marketing Strategies That Work

Comparing SaaS marketing to eCommerce (or pretty much any other market) is apples and oranges because SaaS marketing is all about long-term customers. As a...

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March 19th, 2021

How SaaS Marketing is Different from Every Other Type of Marketing

These days, the way in which your potential market is buying products and services has changed. They are no longer easily influenced by flashy advertisements,...

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March 12th, 2021

The SaaS guide for 2021: the trends, tools & stats shaping tech this year

With the immense power of remote work, it brings to its users, the Software as a Service (SaaS) industry is going through immense evolution in...

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March 5th, 2021

2021 What to Expect From the Rapidly Growing (And Evolving) Software As A Service Market

With the global impacts of the 2019 coronavirus disease (COVID- 19), the Software as a Service (SaaS) Market has certainly seen a shakeup and will...

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February 26th, 2021

Top 10 B2B Sales Techniques for 2021 to Close More Deals Fast

The biggest hurdle in B2B sales lie in the prospects. That's because they are much more sophisticated than individual consumers--they're industry professionals with in-depth knowledge...

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February 19th, 2021

2021 B2B Buying Journey and Its Implication for B2B Sales

A typical B2B buying journey involves six to 10 decision makers‚ each armed with four or five pieces of information they’ve gathered independently and must...

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February 12th, 2021

2021 Where COVID-19 has accelerated changes in Business

From no mobility to future mobility: Where COVID-19 has accelerated change As the world grapples with a global pandemic and the potential for a severe...

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February 5th, 2021

2021 Top B2B Marketing Channels for Business

The number of B2B marketing channels continues to grow annually. B2B marketers can get overwhelmed with these numerous choices. It is as if they are...

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January 29th, 2021

10 B2B Marketing Trends You Can’t Ignore in 2021

The past few years thought that voice search engine optimization (VSEO), data-driven marketing, and artificial intelligence were just dreams of the past. However, most business...

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January 22nd, 2021

How To Ensure Your B2B Marketing Strategy is 2021-Ready

The year 2020 did not leave any type of business untouched. With the scary events of the past 12 months a difficult period for businesses,...

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January 15th, 2021

2021 B2B Content Marketing Trends and Strategies

Although many areas in business came to a halt in 2020, one area that has grown is content marketing. By being on top of the...

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January 8th, 2021

2021 B2B Marketing Trends for More Leads and Sales

Start off strong this year and apply your marketing strategies with the latest trends! 2020 has been a long year for everyone but this year...

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December 18th, 2020

Quick End-of-Year B2B Marketing Planning Tips to Start 2021 Right

In the past decade, B2B marketing has gone through major tectonic shifts. Marketing planning strategies have switched focus from direct sales and cold calling to...

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December 11th, 2020

Finish Strong Your End of The Year B2B Marketing Plan

The year 2020 has been full of world-shifting events. Effective B2B marketing strategies this coming 2021 may be different from what worked in the last...

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December 4th, 2020

Tips to scale your business for this holiday season

The more impactful your B2B marketing strategy on the holiday season is, the more profitable it will become. The holiday season has always represented a...

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June 5th, 2020

COVID-19s Impact on Marketing, Buying, and Sales

Since the COVID-19 crisis ravaged the planet, it has become impossible for marketers to navigate through things. Most seminars, events, and product launches are hanging...

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May 29th, 2020

A Global B2B Marketer’s Take on Coping with the COVID-19 Crisis

We are all in a state of uncertainty. With the COVID-19 affecting the marketing climate at a fast pace, B2B marketers need to be in...

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May 15th, 2020

Steps for Creating and Maintaining B2B Agility During a Crisis

We are at a digital inflection point, where B2B organizations going forward will look fundamentally different from what they were before the COVID-19 pandemic. Consider...

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May 1st, 2020

6 Ways To Reinvent Your B2B Marketing Strategy in COVID-19

The world may never go back to how it was before the COVID-19 pandemic hit, says industry experts. The so-called “new normal” has put an...

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December 20th, 2019

Why Influencer Marketing is Vital for B2B Marketing in 2020

Are you using influencers on your B2B Marketing plan? If not, then you're living in pre-historic times. Gone are the days where you can solely...

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December 6th, 2019

Key Trends Determining the Future of 2020 B2B Marketing

Like all industries, B2B digital marketing is constantly changing. Inbound marketing has become well established and won’t be going anywhere any time soon. But the...

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November 22nd, 2019

Why Content Marketing Can Give You a Perennial Source of Traffic

Content marketing is “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience—and,...

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November 15th, 2019

How to Scale Content Creation for Every Stage of the Buyer Journey

Content creation should be a priority for businesses, since engaging, useful, and genuinely helpful content can convert site visits to sales. But still, 40 percent...

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November 8th, 2019

5 Content Marketing Trends to Watch Out

According to the Content Marketing Institute, content marketing converts six times higher than traditional marketing efforts. Personalized content also improves brand recall, which ultimately raises...

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October 18th, 2019

How Start Ups Gain By Investing in Content

Start up life isn’t easy. Everything fights for your small pool of dollars–rents, hiring talent, Proof of Concept support, customer acquisition–everything. Your biggest focus are...

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October 11th, 2019

How to Align Content Marketing with Your Buyer Journey

Over the last decade, the introduction of new media platforms has given businesses new tools for sharing their marketing message to their prospects. LinkedIn, Slideshare,...

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October 4th, 2019

How to Align Content to Your Buyer Journey

Running advertisements is no longer enough to reach customers and buyers. Marketing guru Seth Godin wrote that “the internet… was not invented so marketers could...

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