Blog
The industry’s top B2B experts offer their best advice, research, how-tos, and insights—all in the name of helping you to achieve your business goals.
October 1st, 2021
Is My Website Working? Five Stats to Measure Website Success
Do you have a highly effective website? Find out some important metrics to gauge your website’s success. In the world wide web, data analytics is...
September 3rd, 2021
Email Marketing Tips for B2B Tech Firms
Blurb: Would you like to improve your B2B email marketing strategy? Here’s how. Email marketing remains one of the most reliable marketing strategies despite the...
August 6th, 2021
Top Five CEO Marketing Mistakes
CEOs are smart, capable people but sometimes, they too can experience a tiny bump towards marketing success. See the most common CEO marketing mistakes and...
July 2nd, 2021
B2B Tech Marketing Tools for Lead Generation
Blurb: Stop doing things manually! There are more efficient ways to find prospective customers through the use of certain modern marketing tools! As someone from...
Our approach to developing your white paper:
Over the years, Purplepatch Services has worked with large enterprise clients to out-of-stealth startups in authoring masterly white papers that are mature, evoke interest, and deliver trust to their audiences.
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June 2nd, 2021
The One-Page B2B Tech Marketing Funnel
Blurb: A one-page marketing funnel is a simple approach, but it’s been tried and tested to work again and again! A single landing page for...
May 26th, 2021
Content Marketing Mistakes B2B Tech Firms Should Avoid
Blurb: Did you know that nearly nine out of ten B2B companies use content marketing as part of their marketing strategy? However, it was also...
May 19th, 2021
Avoid These B2B Tech Marketing Mistakes
Blurb: If you want to reach your prospects and customers in an efficient way, you need to get familiar with the most common mistakes, avoid...
May 12th, 2021
Tactics to Improve Lead Generation in B2B Tech Marketing
Every modern-day marketer knows what lead generation is and how important it is in keeping the business up and running through modern times. While for...
May 5th, 2021
Demand generation vs. lead generation: Why their differences matter
There's a stark difference and both strategies are equally important in nurturing leads and turning them into actual sales. For B2B marketers, two strategies often...
April 30th, 2021
The Quick Guide to B2B Lead Magnets
When you want to attract new B2B leads for your brand and business, the so-called magnets are highly essential. In fact, it can increase opt-in...
April 23rd, 2021
The B2B Tech Marketing Plan
Behind every good business is a smart marketing plan. Determining the growth and success of your business is not always about how great of a...
April 16th, 2021
The Guide to B2B Marketing on LinkedIn
Blurb: If you want to step up your game in B2B marketing, you should consider building your LinkedIn profile now. Similar to any other social...
April 9th, 2021
Business Intelligence for Your Sales and Marketing
Track the pulse of your business and see how you can better upgrade your sales and marketing strategies for better return of investment. You need...
April 2nd, 2021
Demand Generation: Ways to Sell Cloud BI Solutions
Cloud business intelligence (BI) software presents a lot of benefits to businesses and organizations, helping respond to market changes and improve business strategies because it...
March 26th, 2021
SaaS Marketing Strategies That Work
Comparing SaaS marketing to eCommerce (or pretty much any other market) is apples and oranges because SaaS marketing is all about long-term customers. As a...
March 19th, 2021
How SaaS Marketing is Different from Every Other Type of Marketing
These days, the way in which your potential market is buying products and services has changed. They are no longer easily influenced by flashy advertisements,...
March 12th, 2021
The SaaS guide for 2021: the trends, tools & stats shaping tech this year
With the immense power of remote work, it brings to its users, the Software as a Service (SaaS) industry is going through immense evolution in...
March 5th, 2021
2021 What to Expect From the Rapidly Growing (And Evolving) Software As A Service Market
With the global impacts of the 2019 coronavirus disease (COVID- 19), the Software as a Service (SaaS) Market has certainly seen a shakeup and will...
February 26th, 2021
Top 10 B2B Sales Techniques for 2021 to Close More Deals Fast
The biggest hurdle in B2B sales lie in the prospects. That's because they are much more sophisticated than individual consumers--they're industry professionals with in-depth knowledge...
February 19th, 2021
2021 B2B Buying Journey and Its Implication for B2B Sales
A typical B2B buying journey involves six to 10 decision makers‚ each armed with four or five pieces of information they’ve gathered independently and must...
February 12th, 2021
2021 Where COVID-19 has accelerated changes in Business
From no mobility to future mobility: Where COVID-19 has accelerated change As the world grapples with a global pandemic and the potential for a severe...
February 5th, 2021
2021 Top B2B Marketing Channels for Business
The number of B2B marketing channels continues to grow annually. B2B marketers can get overwhelmed with these numerous choices. It is as if they are...
January 29th, 2021
10 B2B Marketing Trends You Can’t Ignore in 2021
The past few years thought that voice search engine optimization (VSEO), data-driven marketing, and artificial intelligence were just dreams of the past. However, most business...
January 22nd, 2021
How To Ensure Your B2B Marketing Strategy is 2021-Ready
The year 2020 did not leave any type of business untouched. With the scary events of the past 12 months a difficult period for businesses,...
January 15th, 2021
2021 B2B Content Marketing Trends and Strategies
Although many areas in business came to a halt in 2020, one area that has grown is content marketing. By being on top of the...
January 8th, 2021
2021 B2B Marketing Trends for More Leads and Sales
Start off strong this year and apply your marketing strategies with the latest trends! 2020 has been a long year for everyone but this year...
December 18th, 2020
Quick End-of-Year B2B Marketing Planning Tips to Start 2021 Right
In the past decade, B2B marketing has gone through major tectonic shifts. Marketing planning strategies have switched focus from direct sales and cold calling to...
December 11th, 2020
Finish Strong Your End of The Year B2B Marketing Plan
The year 2020 has been full of world-shifting events. Effective B2B marketing strategies this coming 2021 may be different from what worked in the last...
December 4th, 2020
Tips to scale your business for this holiday season
The more impactful your B2B marketing strategy on the holiday season is, the more profitable it will become. The holiday season has always represented a...
June 5th, 2020
COVID-19s Impact on Marketing, Buying, and Sales
Since the COVID-19 crisis ravaged the planet, it has become impossible for marketers to navigate through things. Most seminars, events, and product launches are hanging...
May 29th, 2020
A Global B2B Marketer’s Take on Coping with the COVID-19 Crisis
We are all in a state of uncertainty. With the COVID-19 affecting the marketing climate at a fast pace, B2B marketers need to be in...
May 15th, 2020
Steps for Creating and Maintaining B2B Agility During a Crisis
We are at a digital inflection point, where B2B organizations going forward will look fundamentally different from what they were before the COVID-19 pandemic. Consider...
May 1st, 2020
6 Ways To Reinvent Your B2B Marketing Strategy in COVID-19
The world may never go back to how it was before the COVID-19 pandemic hit, says industry experts. The so-called “new normal” has put an...
December 20th, 2019
Why Influencer Marketing is Vital for B2B Marketing in 2020
Are you using influencers on your B2B Marketing plan? If not, then you're living in pre-historic times. Gone are the days where you can solely...
December 6th, 2019
Key Trends Determining the Future of 2020 B2B Marketing
Like all industries, B2B digital marketing is constantly changing. Inbound marketing has become well established and won’t be going anywhere any time soon. But the...
November 22nd, 2019
Why Content Marketing Can Give You a Perennial Source of Traffic
Content marketing is “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience—and,...
November 15th, 2019
How to Scale Content Creation for Every Stage of the Buyer Journey
Content creation should be a priority for businesses, since engaging, useful, and genuinely helpful content can convert site visits to sales. But still, 40 percent...
November 8th, 2019
5 Content Marketing Trends to Watch Out
According to the Content Marketing Institute, content marketing converts six times higher than traditional marketing efforts. Personalized content also improves brand recall, which ultimately raises...
October 18th, 2019
How Start Ups Gain By Investing in Content
Start up life isn’t easy. Everything fights for your small pool of dollars–rents, hiring talent, Proof of Concept support, customer acquisition–everything. Your biggest focus are...
October 11th, 2019
How to Align Content Marketing with Your Buyer Journey
Over the last decade, the introduction of new media platforms has given businesses new tools for sharing their marketing message to their prospects. LinkedIn, Slideshare,...
October 4th, 2019
How to Align Content to Your Buyer Journey
Running advertisements is no longer enough to reach customers and buyers. Marketing guru Seth Godin wrote that “the internet… was not invented so marketers could...