Do you have a highly effective website? Find out some important metrics to gauge your website’s success. In the world wide web, data analytics is...
Blurb: Would you like to improve your B2B email marketing strategy? Here’s how. Email marketing remains one of the most reliable marketing strategies despite the...
CEOs are smart, capable people but sometimes, they too can experience a tiny bump towards marketing success. See the most common CEO marketing mistakes and...
Blurb: Stop doing things manually! There are more efficient ways to find prospective customers through the use of certain modern marketing tools! As someone from...
Blurb: A one-page marketing funnel is a simple approach, but it’s been tried and tested to work again and again! A single landing page for...
Blurb: Did you know that nearly nine out of ten B2B companies use content marketing as part of their marketing strategy? However, it was also...
Blurb: If you want to reach your prospects and customers in an efficient way, you need to get familiar with the most common mistakes, avoid...
Every modern-day marketer knows what lead generation is and how important it is in keeping the business up and running through modern times. While for...
There's a stark difference and both strategies are equally important in nurturing leads and turning them into actual sales. For B2B marketers, two strategies often...
When you want to attract new B2B leads for your brand and business, the so-called magnets are highly essential. In fact, it can increase opt-in...
Behind every good business is a smart marketing plan. Determining the growth and success of your business is not always...
Blurb: If you want to step up your game in B2B marketing, you should consider building your LinkedIn profile now. Similar to any other social...
Track the pulse of your business and see how you can better upgrade your sales and marketing strategies for better return of investment. You need...
Cloud business intelligence (BI) software presents a lot of benefits to businesses and organizations, helping respond to market changes and improve business strategies because it...
Comparing SaaS marketing to eCommerce (or pretty much any other market) is apples and oranges because SaaS marketing is all about long-term customers. As a...
These days, the way in which your potential market is buying products and services has changed. They are no longer easily influenced by flashy advertisements,...
With the immense power of remote work, it brings to its users, the Software as a Service (SaaS) industry is going through immense evolution in...
With the global impacts of the 2019 coronavirus disease (COVID- 19), the Software as a Service (SaaS) Market has certainly seen a shakeup and will...
The biggest hurdle in B2B sales lie in the prospects. That's because they are much more sophisticated than individual consumers--they're industry professionals with in-depth knowledge...
A typical B2B buying journey involves six to 10 decision makers‚ each armed with four or five pieces of information they’ve gathered independently and must...
From no mobility to future mobility: Where COVID-19 has accelerated change As the world grapples with a global pandemic and the potential for a severe...
The number of B2B marketing channels continues to grow annually. B2B marketers can get overwhelmed with these numerous choices. It is as if they are...
The past few years thought that voice search engine optimization (VSEO), data-driven marketing, and artificial intelligence were just dreams of the past. However, most business...
The year 2020 did not leave any type of business untouched. With the scary events of the past 12 months a difficult period for businesses,...
Although many areas in business came to a halt in 2020, one area that has grown is content marketing. By being on top of the...
Start off strong this year and apply your marketing strategies with the latest trends! 2020 has been a long year for everyone but this year...
In the past decade, B2B marketing has gone through major tectonic shifts. Marketing planning strategies have switched focus from direct sales and cold calling to...
The year 2020 has been full of world-shifting events. Effective B2B marketing strategies this coming 2021 may be different from what worked in the last...
The more impactful your B2B marketing strategy on the holiday season is, the more profitable it will become. The holiday season has always represented a...
Since the COVID-19 crisis ravaged the planet, it has become impossible for marketers to navigate through things. Most seminars, events, and product launches are hanging...
We are all in a state of uncertainty. With the COVID-19 affecting the marketing climate at a fast pace, B2B marketers need to be in...
We are at a digital inflection point, where B2B organizations going forward will look fundamentally different from what they were before the COVID-19 pandemic. Consider...
The world may never go back to how it was before the COVID-19 pandemic hit, says industry experts. The so-called “new normal” has put an...
Are you using influencers on your B2B Marketing plan? If not, then you're living in pre-historic times. Gone are the days where you can solely...
Like all industries, B2B digital marketing is constantly changing. Inbound marketing has become well established and won’t be going anywhere any time soon. But the...
Content marketing is “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience—and,...
Content creation should be a priority for businesses, since engaging, useful, and genuinely helpful content can convert site visits to sales. But still, 40 percent...
According to the Content Marketing Institute, content marketing converts six times higher than traditional marketing efforts. Personalized content also improves brand recall, which ultimately raises...
Start up life isn’t easy. Everything fights for your small pool of dollars–rents, hiring talent, Proof of Concept support, customer acquisition–everything. Your biggest focus are...
Over the last decade, the introduction of new media platforms has given businesses new tools for sharing their marketing message to their prospects. LinkedIn, Slideshare,...
Running advertisements is no longer enough to reach customers and buyers. Marketing guru Seth Godin wrote that “the internet… was not invented so marketers could...
Over the years, Purplepatch Services has worked with large enterprise clients to out-of-stealth startups in authoring masterly white papers that are mature, evoke interest, and deliver trust to their audiences.
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