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The industry’s top B2B experts offer their best advice, research, how-tos, and insights—all in the name of helping you to achieve your business goals.

May 29th, 2020

A Global B2B Marketer’s Take on Coping with the COVID-19 Crisis

We are all in a state of uncertainty. With the COVID-19 affecting the marketing climate at a fast pace, B2B marketers need to be in...

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May 15th, 2020

Steps for Creating and Maintaining B2B Agility During a Crisis

We are at a digital inflection point, where B2B organizations going forward will look fundamentally different from what they were before the COVID-19 pandemic. Consider...

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December 20th, 2019

Why Influencer Marketing is Vital for B2B Marketing in 2020

Are you using influencers on your B2B Marketing plan? If not, then you're living in pre-historic times. Gone are the days where you can solely...

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November 22nd, 2019

Why Content Marketing Can Give You a Perennial Source of Traffic

Content marketing is “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience—and,...

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November 15th, 2019

How to Scale Content Creation for Every Stage of the Buyer Journey

Content creation should be a priority for businesses, since engaging, useful, and genuinely helpful content can convert site visits to sales. But still, 40 percent...

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November 8th, 2019

5 Content Marketing Trends to Watch Out

According to the Content Marketing Institute, content marketing converts six times higher than traditional marketing efforts. Personalized content also improves brand recall, which ultimately raises...

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October 18th, 2019

How Start Ups Gain By Investing in Content

Start up life isn’t easy. Everything fights for your small pool of dollars–rents, hiring talent, Proof of Concept support, customer acquisition–everything. Your biggest focus are...

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October 11th, 2019

How to Align Content Marketing with Your Buyer Journey

Over the last decade, the introduction of new media platforms has given businesses new tools for sharing their marketing message to their prospects. LinkedIn, Slideshare,...

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October 4th, 2019

How to Align Content to Your Buyer Journey

Running advertisements is no longer enough to reach customers and buyers. Marketing guru Seth Godin wrote that “the internet… was not invented so marketers could...

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