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The biggest hurdle in B2B sales lie in the prospects. That's because they are much more sophisticated than individual consumers--they're industry professionals with in-depth knowledge...

A typical B2B buying journey involves six to 10 decision makers‚ each armed with four or five pieces of information they’ve gathered independently and must...

From no mobility to future mobility: Where COVID-19 has accelerated change As the world grapples with a global pandemic and the potential for a severe...

The number of B2B marketing channels continues to grow annually. B2B marketers can get overwhelmed with these numerous choices. It is as if they are...

The past few years thought that voice search engine optimization (VSEO), data-driven marketing, and artificial intelligence were just dreams of the past. However, most business...

The year 2020 did not leave any type of business untouched. With the scary events of the past 12 months a difficult period for businesses,...

Although many areas in business came to a halt in 2020, one area that has grown is content marketing. By being on top of the...

Start off strong this year and apply your marketing strategies with the latest trends! 2020 has been a long year for everyone but this year...

In the past decade, B2B marketing has gone through major tectonic shifts. Marketing planning strategies have switched focus from direct sales and cold calling to...

The year 2020 has been full of world-shifting events. Effective B2B marketing strategies this coming 2021 may be different from what worked in the last...

The more impactful your B2B marketing strategy on the holiday season is, the more profitable it will become. The holiday season has always represented a...

Since the COVID-19 crisis ravaged the planet, it has become impossible for marketers to navigate through things. Most seminars, events, and product launches are hanging...

We are all in a state of uncertainty. With the COVID-19 affecting the marketing climate at a fast pace, B2B marketers need to be in...

We are at a digital inflection point, where B2B organizations going forward will look fundamentally different from what they were before the COVID-19 pandemic. Consider...

The world may never go back to how it was before the COVID-19 pandemic hit, says industry experts. The so-called “new normal” has put an...

Are you using influencers on your B2B Marketing plan? If not, then you're living in pre-historic times. Gone are the days where you can solely...

Like all industries, B2B digital marketing is constantly changing. Inbound marketing has become well established and won’t be going anywhere any time soon. But the...

Content marketing is “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience—and,...

Content creation should be a priority for businesses, since engaging, useful, and genuinely helpful content can convert site visits to sales. But still, 40 percent...

According to the Content Marketing Institute, content marketing converts six times higher than traditional marketing efforts. Personalized content also improves brand recall, which ultimately raises...

Start up life isn’t easy. Everything fights for your small pool of dollars–rents, hiring talent, Proof of Concept support, customer acquisition–everything. Your biggest focus are...

Over the last decade, the introduction of new media platforms has given businesses new tools for sharing their marketing message to their prospects. LinkedIn, Slideshare,...

Running advertisements is no longer enough to reach customers and buyers. Marketing guru Seth Godin wrote that “the internet… was not invented so marketers could...