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Dexter Osorio

Dexter Osorio

Content Director

Dexter Osorio is Content Director at Purplepatch Services, where he has led B2B content strategy and editorial delivery across the agency's client roster since 2011. He writes on legaltech and fintech marketing for the marketing leads at software vendors selling into regulated buyers, including a wealthtech product launch and a legaltech platform relaunch. His approach traces to early work consulting for WWF Philippines and writing children's magazine content for Diwa Learning Systems — translating technical subject matter for audiences that will not forgive a wrong detail.

Recent Post

Figures on arrows pointing different ways, representing a non-linear B2B buyer journey

How to Align Content Marketing with the AI-Driven Buyer Journey

A Practical Playbook for B2B Marketers Navigating Complex Sales Your best buyers are forming an opinion about you before they ever land on your website, and increasingly, before a human at your company even knows they exist. They are asking ChatGPT which…

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