Myda Gracelle Lau

Myda Gracelle Lau writes on IT services marketing at Purplepatch Services, where she has produced website and blog content for the agency and for IT service providers since 2018. She writes for the marketing lead at a firm selling capability rather than software — the reader who has no product to demonstrate and has to explain the work instead. Alongside the writing she runs the agency's own e-commerce operations and campaign delivery, so she has seen both what a promotion has to do and what a B2B reader actually reads before acting.