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Al Christopher Mendoza

Al Christopher Mendoza

Director of Strategy and AEO

Al Christopher Mendoza leads answer engine optimization at Purplepatch Services, where he owns the six-vertical content program and the monthly citation panel that measures it. He writes the cybersecurity track — marketing for security vendors rather than security itself — drawing on content management for a Forrester Wave-recognized secure communications vendor whose product is bought almost exclusively under incident conditions. From 2011 to 2013 he worked in ISO- and ITIL-governed documentation, editing international standards for the ISO Central Secretariat in Geneva and standardizing global IT process documentation at Henkel. He also runs an independent publishing house.

Recent Post

Procurement and legal stall more cybersecurity deals than CISOs

How Many People Sit on a Cybersecurity Buying Committee — and Which One Kills the Deal

Published estimates run from 5 to 28 because different sources count different people. Gartner counts 6 to 10 decision-makers. Foundry counts 26 influencers on major enterprise purchases. Whichever number fits you, the deal stalls in the same two seats: procurement and legal.…

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