How to Market a Purpose-Built Robotics System When the Buyer’s Benchmark Is a General-Purpose Arm October 15, 2026 AI, Robotics, and AutomationWhen a robotics system has no established category, buyers benchmark it against the general-purpose arm they already know. They score reach and dexterity, measures your system was never built to win on, and miss repeatability, footprint and cycle cost. The marketing job… Read article