B2B Buyer Personas Archives

5 Content Marketing Trends to Watch Out

According to the Content Marketing Institute, content marketing converts six times higher than traditional marketing efforts. Personalized content also improves brand recall, which ultimately raises...

How to Align Content Marketing with Your Buyer Journey

Over the last decade, the introduction of new media platforms has given businesses new tools for sharing their marketing message to their prospects. LinkedIn, Slideshare,...

B2B Buyer Journey B2B Buyer Personas B2B Content Marketing

How to Align Content to Your Buyer Journey

Running advertisements is no longer enough to reach customers and buyers. Marketing guru Seth Godin wrote that “the internet… was not invented so marketers could...

B2B Buyer Journey B2B Buyer Personas B2B Demand Generation