Do you name a product?
Or do you find a name for the company itself?
Or (gasp!) work around what domain name you find?
We are always working with product and services companies that struggle with this dilemma.
Branding is a very subjective, touchy, and sensitive element of strategy. Names, colors, fonts, icons, graphic elements all play a role. And from there, the brand takes on a role, life, and form—from the way the brand communication is built, how the brand is received by the target audience, and the way it evolves over years. Our experts have worked with numerous clients in all stages of branding—from naming a new client or product, building out the brand architecture, and establishing the brand positioning.
- Logo design
- Tagline and messaging
- Brand architecture—collateral, presentation, signage, logo placement
- Brand documentation